Mind maps with images and words who capture specific aspects of a script. These visual were inserted in a presentation to help people get a better understanding of the demographics, interests and wishes of their target market.
I was given a script with a short description of each segment. I had complete freedom for style and content for these visuals.
I was given a script with a short description of each segment. I had complete freedom for style and content for these visuals.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/6c250825-651a-4119-8be9-df05fc15a854_rw_3840.jpg?h=22c316a968efdf79515b8d7e83d791b5)
Discerners: They like the classics, finer things in life, appreciate tradition and heritage, like to show off their knowledge and discernment to others.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/77e13a06-ff0e-4481-814e-28de7e9edab8_rw_3840.jpg?h=a2292ebb9e74e59dbfbae4bcdac43e63)
Considerate Occasionals: They look to buy environmentally sustainable and locally-sourced products. They aren't knowledgeable about wine.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/b4472875-1665-4481-ab9d-db1b52d86c07_rw_3840.jpg?h=5e919cc14d066da456f1f91b9db3da8f)
Quality Appreciators: Older, big foodies, looking for quality ingredients and locally sourced products, only drink wine with a meal or as a special treat.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/169e618c-288e-4004-bc54-ed05f5072791_rw_3840.jpg?h=68195d284db1d04c9ce63f92c97d7796)
Party People: They love to party, having a great time, letting loose, carefree.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/e4415b05-1752-4cfa-9ebf-0a2052f40afb_rw_3840.jpg?h=a27b8f60b1b90d17c23977f4d22bf8b7)
Aspiring Socials: They are starting out in their career, looking to impress, wanting to make something of their lives. They work hard and enjoy a night out regularly to let off steam. They want to impress and look to alcohol to give them confidence.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ad3dc8f19e712eaff8a889b773b3ef68/16f70e63-9b19-42e7-a845-baf138991ee9_rw_3840.jpg?h=426e7d4ed7d79be92e9ee2ec932a9a1e)
Mindful Moderators: They are conscious of the impact of alcohol has on their health.